Columbus Point LLP is an independent investment boutique. It is dedicated to the belief that outperformance results from investing in a portfolio of thoroughly researched companies, in turn, generating high returns on capital and holding these investments for the long term.
I was commissioned by Columbus Point to design a brand identity aiming to position the business as an established and trusted hedge fund, which generates high returns on capital. Combining a classic serif typographic logotype with a sophisticated colour palette and luxurious print finish, I created an elegant and accessible new identity. In addition to this, I established brand guidelines; PowerPoint templates; monthly printed presentations; special print finishes, including letterpress; and all digital elements, including the website landing page.